The Brand Design Process

Phase 1

Discovery Meeting

In our first meeting, we will take deep dive in to your business. I will ask you a series of questions that will help me understand what makes you different, your business philosophy, and your ideal client.

Phase 2

Positioning Statement

A positioning statement will be written that sums up your super powers. It will cover all the things that sets you apart including: your core values, personality, style,keywords, and tone.

Phase 3

Design Presentation

I will develop up to 3 design options that will best represent the attributes in the Positioning Statement. You will see mockups of how each logo works on different touch points like a business card or a website.

Phase 4

Final Logo Selection + Secondary Marks

Following approval of the winning primary logo, I will prepare the secondary marks which are variations of the primary logo. They are designed to fit horizontal, vertical and social media spaces.

Phase 5

Brand Guidebook

This guide will walk you through every component of your brand and explains how to use it for overall brand consistency.

It includes:

  • Color Palette

  • Typography Selection

  • Primary Logo

  • Secondary Logos

Phase 6

A digital asset library will be created of all logos, variations, color palette, and fonts. Each one organized in their own folder and will be uploaded to a Dropbox.

Included files:

  • .ai

  • .jpeg

  • .psd

  • .eps

  • .png

Digital Asset Library